How to Use a Blog to Grow a Business or Professional Brand

How to Use a Blog to Grow a Business or Professional Brand The past decade has ushered in a new way of advertising through blogging, online content, and social media campaigns. If you own a business or are marketing a product or service, there really is no better way to drive traffic to your site than through a regular, content-rich blog. Blogs offer business owners and service providers a way to show their expertise, attract customers, and build rapport with existing customers through relevant content that is related to their industry or specialty.In tough economic times, business owners and service providers are seeking ways to cut costs while expanding their customer base. Blogging is an inexpensive marketing strategy that only takes a few minutes of your time but one that can have significant impact on your growing business. Whether you chose to hire a professional writer to do your blogging or write it yourself, there are a few key tips to keep in mind if you plan to use a blog to grow a business or professional brand.Keep it profession alThe biggest mistake most bloggers make when using a blog to grow a business or professional brand is to treat the blog with less professionalism than they would treat their website or other content marketing strategies. While a blog is certain a less formal way to market your services or expertise, it is still interaction with your customer base and should be treated as such. A lack of professionalism will likely reflect negatively on your company or brand.Keep it relevantHeres an example: If your business involves photography, your blog should be related solely to photography – not to your other personal interests, activities, or musings. However, a blog in this case would be an excellent way to share some of your out-of-studio photography work, some shots of your family or friends (for a more personal touch), or to talk about certain aspects of photography that attracted you to the art form in the first place. It is also an excellent venue to inform your customer base abo ut industry-related news or products. This allows your customers (both current and potential ones) to get a feel for what inspires you and your level of expertise in the industry, building trust and rapport. All of these things are good and essential in growing a business.Spell checkAnother aspect of professionalism is making sure your blog is free of spelling and grammar errors. This is why it always helps to have another person read over it before you publish. Sometimes, an extra pair of eyes reading over content is all that is needed to point out obvious mistakes that the writer may have missed or might not know is a mistake. Peer editing or hiring a professional editor should be a must for any content before it is published (not after!).If you cant get someone else to edit for you, spend as much time editing and proofreading your content as you spend writing it, if not more. Read over it several times and if you come across an issue that you arent sure about, look it up. Better to be safe than sorry later when someone informs you that you mis-typed or misused a particular word.Microblogging and social media sitesStarbucks used this marketing tactic to expand their business past a slump the company experienced in 2009. Microblogging is similar to status updates or tweets, but takes the concept further in encouraging customer interaction and feedback. Microblogging can be anything from short blog posts or status updates about new products and the latest information, to customer surveys and a forum that allows your customer base to interact with your company on a daily (or weekly) frequency. Its important, however, to keep this content fresh. Mix it up with pictures, video, commentary, and new product or service information. The more engaging your content, the more likely your audience will respond positively to it and seek your advice or expertise.An important thing to keep in mind with connecting your blog to other social media sites like Facebook, Twitter, LinkedIn, etc., is to keep your blog the central point of activity where you write the content and connect the social media sites to it (such as a status update on Facebook that links directly to your blog posts). Think of the social media sites as a method of announcing a new blog post, rather than as in addition to your blog. The intent is to drive traffic to your blog, and ultimately, to your businesss website.Time it rightThere are trends in blogging that should be considered when you create a post. The ideal is to post when visitors are most likely to see your content. According to market research, the times people are most likely to be reading blog posts are Mondays at 11 AM ET.Link your blog to your websiteWhen you use tools like RSS feeds that link your blog posts to your website, this allows new, fresh content to be shown on your website daily. This step is vital because it vastly improves search rankings through relevant keywords.

Babson College (GPA, SAT and ACT Scores for Admission)

Babson College (GPA, SAT and ACT Scores for Admission) Babson College GPA, SAT and ACT Graph Babson College GPA, SAT Scores and ACT Scores for Admission. Data courtesy of Cappex. How Do You Measure Up at Babson College? Calculate Your Chances of Getting In  with this free tool from Cappex. Discussion of Babsons Admissions Standards: Far more applicants are rejected than accepted by Babson College. Successful applicants will need to have standardized test scores and high school grades that are well above average. In the graph above, the blue and green dots represent accepted students. You can see that most successful applicants had high school grades in the B / A- range or higher. Admitted students tended to have combined SAT scores of 1250 or higher (RWM), and ACT composite scores of 26 or better. Strong math scores are particularly important at Babson. Note that there are quite a few red dots (rejected students) and yellow dots (waitlisted students) mixed in with the green and blue in the middle of the graph. Many students with grades and test scores that were on target for Babson College did not get in. Also note that a few students were accepted with test scores and grades a bit below the norm. This is because Babsons admissions process is based on more than numbers. The college uses the Common Application and has holistic admissions. The admissions folks will be looking at the rigor of your high school courses, not just your grades. Also, they will want to see a winning essay, interesting extracurricular activities, an engaging short answer, and strong letters of recommendation. You can further strengthen your application by doing an optional interview, and all applicants must do a supplemental essay in the form of a letter to your Babson roommate. To learn more about Babson College, high school GPAs, SAT scores and ACT scores, these articles can help: Babson College Photo TourBabson College Admissions ProfileWhats a Good SAT Score?Whats a Good ACT Score?Whats Considered a Good Academic Record?What is a Weighted GPA? Articles Featuring Babson College: Top New England Colleges and UniversitiesTop Massachusetts CollegesBoston Area Colleges If You Like Babson College, You May Also Like These Schools   Bryant University:  Profile  |  GPA-SAT-ACT GraphVillanova University:  Profile  |  GPA-SAT-ACT GraphStonehill College:  Profile  |  GPA-SAT-ACT GraphUniversity of Connecticut:  Profile  |  GPA-SAT-ACT GraphFordham University:  Profile  |  GPA-SAT-ACT GraphProvidence College:  Profile  |  GPA-SAT-ACT GraphNortheastern University:  Profile  |  GPA-SAT-ACT GraphGeorgetown University:  Profile  |  GPA-SAT-ACT GraphBoston College:  Profile  |  GPA-SAT-ACT GraphUniversity of Pennsylvania:  Profile  |  GPA-SAT-ACT GraphNew York University:  Profile  |  GPA-SAT-ACT GraphBentley University:  Profile  |  GPA-SAT-ACT GraphDrexel University:  Profile  |  GPA-SAT-ACT Graph

Philosophy IUP Essay Example | Topics and Well Written Essays - 750 words

Philosophy IUP - Essay Example 2. No picture can be able to depict that it has a pictorial form 3. It is not possible for a picture to portray that any other image owns a pictographic appearance. 4. It is not possible for a picture to portray its own pictorial form. Statements 2 and 3 can only be valid if a picture is corresponding to a particular item in reality; this is an statement that is still debatable. In to accept this requirement, a counter example to 2 and 3 is that a spatial picture is capable of depicting anything that is spatial. In this case, therefore, for a normality that is partial to be portrayed, it means that spatial structures of the picture imply the pictorial appearance of the picture. The spatial normality depicted means the spatial appearance is also portrayed. We represent facts about reality to ourselves through pictures. The elements a picture has correspond to the elements that a fact also has. These elements constitute the fact. For instance, if a fact is formed by the combination of three pictures, then the fact also represents the three pictures if its picture is also taken. The elements of the three pictures must also be seen in the picture of the fact as well; all combined in a particular similar way. This combination of the elements of the image is what the author referred to as the structure of the picture. The illustrative appearance is what enables a picture to be able to organize its elements or components in a given determinate way. A picture only displays its pictorial form. It is not able to depict the pictorial form. 2.712 is the conclusion of other sentences in the Tractatus. According to 2.171, â€Å"a picture cannot in any way depict a reality of the form it has. Consequently, a spatial picture only depicts anything that is spatial while colored pictures depict anything that is colored, and so on†. Following 2.712 is 2.713. it states that a picture is only represent its subject from outside its position. This means that the picture will sh ow something from a position outside its own. 2.714 goes on to say that a picture is not able to put itself out of its representational form. These three other statements from Tractatus are the only points with which the conclusion can be proven. The only thing that a picture has in common with the state of affairs it assumes is the pictorial form it owns. Any particular picture owns a pictographic appearance. Therefore, a picture is only able to depict a reality of the form it has as its own. Even though 2.171 only speak of only ‘form’, this ‘form’ could be taken to mean the pictorial form too. According to 2.173 and 2.714 ‘subject’ is highlighted to mean the normality, which the picture is to portray. In this case, a picture should portray the pictographic appearance it has in the normality available. Nonetheless, the pictographic appearance exists in the image just as it exists in an entity. This is also the same as structure exists in state of affairs. There is no appearance or form that exists past an object or on the exterior of an object. Similarly, no structure exists of the boundaries of a state of affairs. From the point of view 2.174 represents, we may say that the idea of the self is relevant. This states that it is not possible for a person to be conscious of his or her own consciousness from the point of the same consciousness. Analogously, it is not possible to see a person’s opinion if viewed from the very same opinion. Similarly, it is not plausible, and commonly known that anything that cannot be conceived is virtually impossible. The author of this book, states that each image has its appearance. Nonetheless, it is not possible for the picture to be able to put itself outside the representational

Why are the events surrounding the South Sea Company often described Essay

Why are the events surrounding the South Sea Company often described as a financial bubble Identify at least one other famous bubble and discuss what feat - Essay Example With desires to get rich quickly, ambitious investors hurriedly and haphazardly invested on stocks of a particular company without first assessing its real situation. The result is the vital drop not only of a single firm but also of the entire national economy. This is the predicament that the South Sea Company in England in the 18th century experienced. Considered as one of the worst financial disasters in a capitalistic society, the South Sea Bubble is a proof that avarice can lead a single person, firm or even an entire nation’s economy to collapse. In those days, the British Empire reigned over the entire world. It was a time of affluence and prosperity for British people enabling them to invest. The exuberance of investors to gain more out of the company’s monopoly of the South Seas compelled the company issued more stocks that were also sold out by greedy investors. The lavish and generously enamored company office ostentatiously displayed the opulence and success of Britain on its industrial revolution. With the notion spread by speculators that this company â€Å"could never fail,† its share price skyrocketed tenfold from its original value, making its investors rich overnight. It was at this point that the reality set in, bursting the bubble of the company’s overpriced share prices. South Sea Company’s heyday ended when its management realised that they failed to manage and operate the company properly. They realized that the company was not generating profit at all. The funds came basically from selling stocks and not from actual commerce. News that the company was actually profitless instigated panic stocks selling. Useless stocks were sold frantically leading to a stock market crash. Many British people lost their fortune because of this. From 950 pounds per 100 pound par value it slid down to 290 pounds in less than 4 months. The invention of the personal computer

The Future of Hybrid Electric Vehicles Essay Example for Free

The Future of Hybrid Electric Vehicles Essay The hybrid electric vehicles (HEV) are the special types of vehicles that make use of two things together, i. e. conventional internal combustion engine (ICE) and an electric propulsion system, which together help in achieving fuel efficiency as compared to any other vehicle. The degree of efficiency and improvement provided by the HEVs depend on the degree and the type of propulsion systems they make use of. The engineers have succeeded in adding several additional features such as special breaking etc. for making sure that these vehicles provide high fuel efficiency and effectiveness. The HEVs are being widely used all over the world and its usage will keep increasing every day. There are various ways in which these vehicles can be classified and these classifications are all discussed below. One common way of classifying the hybrid electric vehicles is on the basis of the power that is supplied to the drive-train of the vehicle. The first vehicle is known as the parallel hybrid, wherein the wheel gets special power from the ICE, as well as the electric motor that are both connected to the mechanical transmission. These parallel hybrid cars are shown to be much more efficient than the ones that are non-hybrid and are suitable for highway and urban style usage and running. There is another series of vehicles known as the series hybrids, wherein only the electric motor is used for supplying power to the drive-train. The batteries are shown to be rechargeable. These cars are less efficient than the parallel hybrid cars but still give extremely high performance when used in cities. The combination of the parallel and series cars can also be used for increasing the overall efficiency. These cars are called the power-split hybrids. Though they are slightly more costly than the other cars, they also demonstrate higher efficiency. While the earlier discussed classification was based on the source of power supply, there is another classification that is based on the degree of hybridization that is included in the design. One type of devices can be full hybrid in nature. These vehicles are also known as strong hybrid and are usually operated based only on the engine. The drive-train is shown to demonstrate extremely high flexibility and high power output. The vehicles can also be classified as mild hybrid, wherein the electric motor is the only source of functioning for the cars. Not only do they provide fuel savings but are also more compact in nature. Thus, we see that there are different types of HEVs that are used by the people. The nature and the type of HEV that is used, depend on the requirements of the person and the cost savings and fuel efficiency that is desired. Reference: http://classof1. com/homework-help/electrical-engineering-homework-help/.

Critical report: Anybody’s Son Will Do Essay --

In Gwynne Dyer’s article â€Å"Anybody’s Son Will Do†, the conversion of civilians to killers is being explained in stages. This articles focuses more on male psychology and malleable people. The author’s belief is that people can be easily brainwashed if they are put in constant stress. To support this idea, the author gives examples of military training around the world which psychologically destroys individual values and loyalties and rebuilds them to make combat troops that will do exactly what has been ordered and defend his groups to the death. The soldiers are first trained in basic level where they are motivated to destroy their individualities and build comradeship amongst the men. The bond is so important among men because when they are in battle, they have to fight for eachother. In the beginning of the basic training, the recruits are all worn out. The training is being done in an island where they are conscripted to do what is being told by the drill instructor without question. Neither they can leave, nor they can communicate much with the outside world. Basic training is basically about giving mental and physical pressure to create motivation. In the first three days, the recruits are being hustled, yelled, and shouted. They learn the basic orders of drill that enable them to work in large groups. They have to surrender their clothes, cut their hair, cut their physical evidence of individuality citizen identity. The recruits sleep aside a series of hasty rituals and given no time to reflect or to look back and th ink about their families, friends. So that the recruits donot backout, the frantic bustle of forming is set. The creation of an environment that romanticizes the milita... ...e brutal and harsh ways that are used in military to change people into killers seems inappropriate to me. To become a soldier, right methods can be applied as well. It is disturbing to read that the recruiters treated the recruits in such an inhuman way. They are also humans that donot deserve to be treated in such an awful way. The author argues women are also malleable to become soldiers which is right. But for women, inorder to become powerful, they have to show more willing, masculinity, and aggression like men. Yet again, the author puts another question – What causes war? I think it is because of social distribution of power. Throughout the ancient military culture, mens are already inclined to kill or die. The primitive culture where men had to be a warrior to protect tribes from natural disasters or wild animals or anything still affects civilization today.

Mgt/311 Motivation Strategy Plan Essay

Abstract This paper will review the motivational strategies that best suits each of the three employees based on their characteristics. I would go on to describe the motivational strategies I have chosen and why they would suit theses three individuals. This paper will also point out the motivational theories that are best connected to the motivational strategies I have chose I have come up with motivational strategies that I felt was appropriate for all three individuals based on their portfolio from their self-assessments and their characteristics. In order to do this I had to evaluate each of the individual’s characteristics and see what best suited their interests. Mike is able to make reasonable decisions but could at times make rash decisions which could have a negative affect the way he makes decisions regarding his job. He lacks self-motivation when it comes to his employment. Mike is mildly emotional although it he may become overwhelmed under pressure. He has a relatively positive emotional outlook when it comes to his job. Mia tends be able to valuable decisions regarding her life and job which is a positive feature for her job. She also tends to be self-motivated but may become bored with her job from time to time. Mia emotions could interfere with job related issues because she seems to be highly emotional. She is able to work under li ttle to no supervision Positive emotional outlook about her job but this could fluctuate depending on stress level which means she would be open and receptive to helping others. Ray has a good since of direction when it comes to making decisions he too could work well under little to no supervision. He tends to be self-motivated but may need a boost here and there due to lack of interest. Like Mike Ray tend to have mild emotional reactions to job duties and job related stress but seems to be able to regulate his emotions. Great positive emotional outlook toward his job and tend to be very helpful to others. There are a few motivational strategies that I have chosen these strategies are in place to suit each of the three individuals. The strategies I have chosen is merit based pay plan, flexible benefits, employee recognition, employee involvement programs and bonuses. Each of the individual’s characteristics that benefits from one or all of these choices. The merit based pay plan would help the individual engage in their jobs better because great performance equals a great raise. Flexible benefits also helps them to choose benefit package that best suits their individual needs, this is seen as a perk of the job. Employee recognition would suit each of the individuals because this would help them feel good about the work they are doing and would make them want to keep doing a great job, it would also boost their confidence. Employee involvement is another strategy I would use because this would give the individuals to become more involved with not only their assigned job but with other things in the company as well. This would also help them to do things out side of their job and expand their knowledge. Lastly I chose bonuses I feel as if the company is doing well it would be because of the employees and the bonuses would also give the individuals something to look forward to and help them to want to keep up their performance because if their performance goes down the production of the company goes down and so will the bonuses (Robbins and Judge, 2011). The two motivational theories that are connected to my motivational strategies are two, factor theory and expectancy theory. According to Robbins and Judge (2011) expectancy theory is a theory that believes that employees would be motivated to a high level of effort when they feel as if it would lead to a better performance appraisal. The two motivational theories believe that a person is basic and their attitude towards their work could determine their success or failure (Robbins and Judge, 2011). With my strategy I not only want the individuals to have a good attitude towards their job but to also feel appreciated for doing their work. References Robbins, S. P., & Judge, T. A. (2011). Organizational Behavior (14th Ed.). River, N.J. Pearson/Prentice Hall. University of Phoenix. Employee Portfolio: Motivation Action Plan. Retrieved from University of Phoenix, MGT/311 Organizational Development website.